000			01818cam a22003134a 4500
999			_c7386 _d7386
001			13091374
003			OSt
005			20211105135357.0
008			030213s2004 maua b 001 0 eng
010			_a 2003044184
020			_a9780072553475
020			_a0072553472 (alk. paper)
040			_aBUL _cBUL _dBUL _beg _erda
042			_apcc
082	0	0	_a658.84 _221 _bRAY
100	1		_aRayport, Jeffrey F.
245	1	0	_aIntroduction to e-commerce / _cJeffrey F. Rayport, Bernard J. Jaworski.
250			_a2nd edition.
260			_aBoston : _bMcGraw-Hill Irwin MarketspaceU, _cc2004.
300			_axxvii, 516 p. : _bill. ; _c27 cm.
440		0	_aMcGraw-Hill/Irwin series in marketing
500			_aContents; Part I: Framework for e-commerce 1. Th basic technology of the internet and the web 2. Basic technology of the internet and e-commerce businesses Part II: Strategy formulation for online firms 3. Market opportunity analysis 4. Business models 5. Strategy formulation: Customer interface 6. Market communications and branding 7. Implementation 8. Metrics Part III: Technology infrastructure 9. Website development process 10. Site architecture Part IV: Capital infrastructure 11. Human and financial capital Part V: Media infrastructure 12. Media transformation Part VI: Public policy infrastructure 13. Public policy
504			_aIncludes bibliographical references and index.
650		0	_aElectronic commerce.
700	1		_aJaworski, Bernard J.
856	4	2	_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy0702/2003044184-d.html
856	4	1	_3Table of contents only _uhttp://www.loc.gov/catdir/enhancements/fy0702/2003044184-t.html
942			_2ddc _cBO _e2nd edition _h658.84 _i1 _kRAY _m658.84 RAY