000			02209cam a2200253 i 4500
999			_c7052 _d7052
001			1777969
003			OSt
005			20211023104755.0
008			780524s1978 ilua b 001 0 eng
010			_a 77088299
020			_a0256020485
040			_aBUL _cBUL _dBUL _beng _erda
082	0	0	_a658.8 _222 _bMCC
100	1		_aMcCarthy, E. Jerome _q(Edmund Jerome)
245	1	0	_aBasic marketing : _ba managerial approach / _cE. Jerome McCarthy.
250			_a6th edition.
260			_aHomewood, Ill. : _bR. D. Irwin, _c1978.
300			_axix, 767 p. : _bill. ; _c25 cm.
500			_aContents Chapter 1. Marketing's role in society Chapter 2. Marketing's role within the firm Chapter 3. Marketing strategy planning Chapter 4. Uncontrollable environments affecting marketing management Chapter 5. Demographic dimensions of U.S. consumer markets Chapter 6. Behavioral dimensions of the consumer market Chapter 7. Intermediate Customers and their buying behavior Chapter 8. Segmenting Markets Chapter 9. Forecasting target market potential and sales Chapter 10. Product planning Chapter 11. Packaging and branding Chapter 12. Goods classes and strategy planning Chapter 13. Place and the development of channel system Chapter 14. Retailing Chapter 15. Wholesaling Chapter 16. Physical Distribution Chapter 17. Promotion-Introduction Chapter 18. Personal Selling Chapter 19. Mass selling Chapter 20. Pricing objectives and policies Chapter 21. Cost-oriented pricing in the real world Chapter 22. Demand-oriented approaches to price determination Chapter 23. Strategic Planning Chapter 24. Planning and implementing marketing programs Chapter 25. Marketing planning for international markets Chapter 26. Gathering information for marketing decision making Chapter 27. Controlling Marketing Programs Chapter 28. Marketing in a consumer-oriented society : Appraisal and challenges
504			_aIncludes bibliographical references and indexes.
650		0	_aMarketing _xManagement.
906			_a7 _bcbc _corignew _d2 _eopcn _f19 _gy-gencatlg
942			_2ddc _cBO _e6th edition _h658.8 _i1 _kMCC _m658.8 MCC