000 02591nam a22002537a 4500
999 _c5960
_d5960
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005 20211026083732.0
008 780519s1978 nyua 001 0 eng
020 _a0078258596
020 _a9780078258596
040 _aBUL
_cBUL
_dBUL
_beng
_erda
082 0 0 _a658.4
_222
_bBRO
100 1 _aBrown , Betty J.
245 1 0 _aIntroduction to business /
_cBetty J. Brown, John E. Clow
250 _a5th edition
260 _aNew York :
_bGlencoe/McGraw-Hill,
_cc2003
300 _axxvi, 630 p. :
_bcol. ill. ;
_c28 cm.
500 _aCONTENTS Unit 1 - The Economy and You Chapter 1: A look at needs and wants Chapter 2: Economic Resources and Systems Chapter 3: Economic Activities in a Changing World Chapter 4: Business Ethics and Social Responsibilities Unit 2 - Owning and Operating a Business Chapter 5: Entrepreneurship and Small Business Chapter 6: Business Ownership and Operations Chapter 7: Business Management Chapter 8: Leadership in Management Chapter 9: The Impact of Technology in Education Unit 3 - Influences on Business Chapter 10: Business in a Global Economy Chapter 11: The Role of Government in Business Chapter 12: Money and Financial Institutions Unit 4 - Marketing Chapter 13: Marketing in Todays World Chapter 14: Advertising: The Art of Attracting an Audience Unit 5 - Human Resources Chapter 15: Human Resources Management Chapter 16: Culture and Diversity in Business Unit 6 - Financial and Technological Resources Chapter 17: Managing Business Finances Chapter 18: Technology in the Workplace Chapter 19: Basic Computers Unit 7 - Career Planning in a Global Economy Chapter 20: Developing a Career Plan Chapter 21: Getting a Job Unit 8 - Buying Goods and Services Chapter 22: Making Consumer Decisions Chapter 23: Consumer Rights and Responsibilities Chapter 24: Protecting Consumers Unit 9 - Credit Chapter 25: The Basics of Credit Chapter 26: How to Get and Keep Credit Chapter 27: Credit and the Law Unit 10 - Money Management Chapter 28: Managing Personal Finances Chapter 29: Checking Accounts Chapter 30: Savings Accounts Chapter 31: Investing in Bonds and Stocks Chapter 32: Real Estate and Other Investment Options Unit 11 - Risk Management Chapter 33:Vehicle Insurance Chapter 34: Property Insurance Chapter 35: Life and Health Insurance
504 _aIncludes index.
650 0 _aBusiness.
700 1 _aClow, John E.
_ejoint author.
906 _a7
_bcbc
_corignew
_d2
_eopcn
_f19
_gy-gencatlg
942 _2ddc
_cBO
_e5th edition
_h650
_i1
_kBRO
_m650 BRO