000			02147pam a22002774a 4500
999			_c5389 _d5389
001			2157834
003			OSt
005			20210720110535.0
008			990420s2000 ohua b 001 0 eng
010			_a 99029259
020			_a0538890150
035			_a(DLC) 99029259
040			_aBUL _cBUL _dBUL _beng _erda
082	0	0	_a658.022 _222 _bLON
100	1		_aLongenecker, Justin G. _q(Justin Gooderl), _d1917-2005.
245	1	0	_aSmall business management : _ban entrepreneurial emphasis / _cJustin G. Longenecker, Carlos W. Moore, J. William Petty.
250			_a11th edition
260			_aCincinnati : _bSouth-Western College Pub., _cc2000.
300			_axxxi, 701 p. : _bcol. ill. ; _c26 cm.
500			_aPART 1. ENTREPRENEURIAL OPPORTUNITIES 1. Entrepreneurship in the new millennium 2. Family business opportunities 3. Franchising opportunities 4. Start-up and buyout opportunities 5. Competitive advantage and market-place PART 2. DEVELOPING THE NEW VENTURE BUSINESS PLAN 6. The role of the business plan 7. Developing the marketing plan 8. Selecting the management team and form of organization 9. Selecting a location and planning the facilities 10. Accounting statements and financial requirements 11. Finding sources of financing PART 3. SMALL BUSINESS MARKETING 12. Customer loyalty and product strategy 13. Pricing and credit strategies 14. Promotional strategy 15. Distribution channels and global markets PART 4. MANAGING SMALL BUSINESS OPERATIONS 16. Social and ethical issues 17. Professional management 18. Managing human resources 19. Quality management and the operations process 20. Managing computer-based technology PART 5. FINANCIAL MANAGEMENT IN THE ENTREPRENEURIAL FIRM 21. Evaluating financial performance 22. Managing the firm's assets 23. Risk and insurance 24. Exit strategies and beyond
504			_aIncludes bibliographical references (p. 665-673) and index.
650		0	_aSmall business _xManagement.
700	1		_aMoore, Carlos W.
700	1		_aPetty, J. William, _d1942-
942			_2ddc _cBOOK-CA _e11th edition _h658.022 _i1 _kLON _m658.022 LON