000			01852nam a22002657a 4500
003			OSt
005			20241210144025.0
008			210716b ||||| |||| 00| 0 eng d
020			_a0273646907
020			_a9780273646907
040			_aBUL _cBUL _dBUL _bENG _eRDA
082	0	0	_a658 _222 _bBRO
100			_aBrooks, Ian
245	0	4	_aThe Business environment : _bchallenges and changes / _cIan Brooks, Jamie Weatherston
250			_a2nd edition.
260			_aHalow : _bPearson Education Inc., _cc2000.
300			_axii, 460 p. : _bill. ; _c24 cm.
500			_aPART I: THE BUSINESS ENVIRONMENT THE BUSINESS ENVIRONMENT environmental forces the organisation e.tc THE COMPETITIVE ENVIRONMENT introduction the traditional economic view the market for goods and services e.tc THE INTERNATIONAL ECONOMIC ENVIRONMENT Introduction macroeconomic accounts macroeconomic goals e.tc THE TECHNOLOGICAL ENVIRONMENT Introduction why is technology important e.tc THE SOCIAL AND DEMOGRAPHIC ENVIRONMENT Introduction national culture demographic forces e.tc THE ECOLOGICAL ENVIRONMENT Introduction the impact of the marketplace on the ecological environment: an economic perspective e.tc THE POLITICAL AND LEGAL ENVIRONMENT Introduction the impact of political decisions at different geo-political scales e.tc THE PUBLIC SECTOR ENVIRONMENT Dynamism in the public sector privatisation and deregulation e.tc CHALLENGES AND CHANGES Introduction the nature of the business environment e.tc PART II: CASE STUDIES introduction growth and dynamism in higher education uniliver .etc
504			_aIncludes index.
650		0	_aBusiness.
650		0	_aCommerce.
700	1		_aWeatherston, Jamie
942			_2ddc _cBOOK-CA _e2nd edition. _h658 _i1 _kBRO _m658 BRO
999			_c5278 _d5278