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003 | OSt | ||
005 | 20210716114805.0 | ||
008 | 210716b ||||| |||| 00| 0 eng d | ||
020 | _a0273646907 | ||
020 | _a9780273646907 | ||
040 |
_aBUL _cBUL _dBUL _bENG _eRDA |
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050 | 0 | 0 |
_aHF5351 _b.B863 1982 |
082 | 0 | 0 |
_a658 _222 _bBRO |
100 | _aBrooks, Ian | ||
245 | 0 | 4 |
_aThe Business environment : _bchallenges and changes / _cIan Brooks, Jamie Weatherston |
250 | _a2nd ed. | ||
260 |
_aHalow : _bPearson Education Inc., _cc2000. |
||
300 |
_axii, 460 p. : _bill. ; _c24 cm. |
||
500 | _a PART I: THE BUSINESS ENVIRONMENT THE BUSINESS ENVIRONMENT environmental forces the organisation e.tc THE COMPETITIVE ENVIRONMENT introduction the traditional economic view the market for goods and services e.tc THE INTERNATIONAL ECONOMIC ENVIRONMENT Introduction macroeconomic accounts macroeconomic goals e.tc THE TECHNOLOGICAL ENVIRONMENT Introduction why is technology important e.tc THE SOCIAL AND DEMOGRAPHIC ENVIRONMENT Introduction national culture demographic forces e.tc THE ECOLOGICAL ENVIRONMENT Introduction the impact of the marketplace on the ecological environment: an economic perspective e.tc THE POLITICAL AND LEGAL ENVIRONMENT Introduction the impact of political decisions at different geo-political scales e.tc THE PUBLIC SECTOR ENVIRONMENT Dynamism in the public sector privatisation and deregulation e.tc CHALLENGES AND CHANGES Introduction the nature of the business environment e.tc PART II: CASE STUDIES introduction growth and dynamism in higher education uniliver .etc | ||
504 | _aIncludes index. | ||
650 | 0 | _aBusiness. | |
650 | 0 | _aCommerce. | |
700 | 1 | _aWeatherston, Jamie | |
906 |
_a7 _bcbc _corignew _d3 _encip _f19 _gy-gencatlg |
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942 |
_2ddc _cBOOK-CA _e2nd ed. _h658 _i1 _kBRO _m658 BRO |