000			02730nam a2200313 a 4500
003			OSt
005			20240130095246.0
008			940223s1994 at a b 001 0 eng d
020			_a9781863735025
020			_a186373502X
035			_a(OCoLC)30879341
040			_aBUL _cBUL _dBUL _beng _erda
082	0	0	_a658.45 _223 _bIRW
100	1		_aIrwin, Harry.
245	1	0	_aManaging corporate communication / _cHarry Irwin & Elizabeth More.
260			_aSt. Leonards, NSW, Australia : _bAllen & Unwin, _cc1994.
300			_axi, 246 p. ; _c22 cm.
440		4	_aThe Allen & Unwin business and management series
500			_aContents; 1. Corporate communication today The modern view of communication Corporate communication Communication policy and communication strategy An overview of corporate communication etc. 2. Personal corporate communication Myths and realities Characteristics of personal interactions in corporate settings Relational competency Some attributes of relational competency etc. 3. Internal corporate communication Organizational communication Employee communication Corporate health communication Corporate risk communication etc. 4. Corporate communication and the external environment Interorganisational corporate communication Communication with publics Issues communication Publicity and advertising etc. 5. Corporate communication and the new media Key developments in telecommunications and computing Opportunities and problems with new media Multimedia opportunities The complexity of new media in corporate communication etc. 6. Intercultural corporate communication Sharing meanings across cultural boundaries Dimensions of cultural difference Learning to manage difference etc. 7. Communication and technology transfer Technology transfer A communication model of technology transfer transfer Technocultures, communication and international technology transfer The communication dimension of networks and strategic alliances etc. 8. Corporate communication, politics and change Communication and change Some key challenges in managing corporate change The need for multiple perspectives Corporate communication ethics etc.
504			_aBibliographical references : p. 216-234 . _ Index : p. 235-246.
650		0	_aCommunication in management _zAustralia.
650		0	_aCommunication in organizations
650		0	_aBusiness communication
650		0	_aCorporations _zAustralia _xCommunication systems.
650		0	_aCommunication in management
700	1		_aMore, E. A. _q(Elizabeth A.)
942			_2ddc _cBO _h658.45 _i1 _kIRW _m658.45 IRW
999			_c4652 _d4652