000			01213pam a2200241 a 4500
001			4330933
003			OSt
005			20240820120910.0
008			890112s1989 nyu 001 0 eng
010			_a 88048043
020			_a0814459471
040			_aBUL _cBUL _dBUL _beng _erda
082	0	0	_a658.84 _222 _bGRO
100	1		_aGross, Martin.
245	1	4	_aThe direct marketer's idea book / _cMartin Gross.
260			_aNew York : _bAmerican Management Association, _cc1989.
300			_axvi, 240 p. ; _c24 cm.
500			_aChapter 1. Words to the wise: Creative copy strategies Chapter 2. Winning strategies for managing consumers, competition, and markets Chapter 3. Smart tactics to maintain your edge Chapter 4. Achieving maximum profits Chapter 5. Promoting financial services through direct marketing Chapter 6. Brainstorming tips for better ideas Chapter 7. Direct mail diagnosis: on the road to better performance Chapter 8. Improve your job, enhance career Chapter 9. Back to the future: classics of direct marketing
504			_aIncludes index.
650		0	_aDirect marketing.
942			_2ddc _cBO _h658.84 _i1 _kGRO _m658.84 GRO
999			_c4180 _d4180