000			01282pam a2200241 a 4500
003			OSt
005			20240116083948.0
008			870714s1987 nyua b 001 0 eng
020			_a9780471549178
020			_a0471549177
020			_a0471828599
040			_aBUL _cBUL _dBUL _beng _erda
082	0	0	_a658.812 _223 _bLEL
100	1		_aLele, Milind M.
245	1	4	_aThe customer is key : _bgaining an unbeatable advantage through customer satisfaction / _cMilind M. Lele with Jagdish N. Sheth.
260			_aNew York : _bJohn Wiley, _cc1991.
300			_axi, 260 p. : _bill. ; _c24 cm.
500			_aContents; 1. Happy customers: The unbeatable advantage 2. Customer satisfaction creates market success 3. How the winners do it: The characteristics of success 4. The four fundamentals of customer satisfaction 5. ... It begins with the product 6. Understanding and managing customer expectations 7. Intermediaries: Ambassadors or assassins 8. The real sale begins after the sale 9. Feedback and restitution 10. Corporate values: The software
504			_aIncludes bibliographical references and index p. 259-260
650		0	_aConsumer satisfaction.
700	1		_aSheth, Jagdish N.
942			_2ddc _cBO _h658.812 _i1 _kLEL _m658.812 LEL
999			_c3845 _d3845