000			03451 a2200241 4500
003			OSt
005			20231119100327.0
008			210427b ||||| |||| 00| 0 eng d
040			_aBUL _cBUL _dBUL _beng _erda
082			_223 _a686.224 _bTUR
100			_aTurnbull, Arthur T.
245			_aThe graphics of communication: _bTypography, Layout ,Design _cArthur T. Turnbull, and Russell N. Baird
250			_a2nd edition.
260			_aNew York ; London: _bHolt, Rinehart and Winston, Inc., _cc1964
300			_axiv, 395 p. : _bill. ; _c23 cm.
500			_aContents 1. Modern graphic communication The communication process The source The message Channel Noise etc. 2. Historical background of graphic processes Primitive beginnings Contributions of early civilizations The renaissance and printing from movable type Effects of the industrial revolution Improvements in compositions etc. 3. Graphic reproduction processes of today The basic principles of common graphic reproduction process Relief or letterpress, system of printing Photogelatin printing Electrostatic printing Selection of the process 4. Type and type faces Type materials Measurement of type The type body Type classification How to identify type etc 5. Machine composition Hot-metal composition Cold-type composition The brightype process Automated typesetting etc 6. Plates for letterpress printing Line etchings Halfnote photoengravings Process plate for full-color reproduction Duplicate letterpress plates Recent development in platemaking etc 7. Printing presses Types of presses Make-ready Relationship of press to the job 8. Paper folding binding finishing Paper selection Basic kinds of paper Paper surface Paper weight and sheet size etc 9. Elements of good typography The factors affecting legibility of type applying the principles The use of display Appropriateness of type Check list 10. Principles of layout and design Kinds of layouts Principles of design Conclusion 11. using type creatively Communication research Application of the new typography Composition of the unit Handling illustration 12. Preparing copy for the printer Copy correction Marking printer's instruction Copy fitting Fitting display type to space 13. Copy for the photoengraver and lithographer Cropping photographs Scaling illustration Finding the percentage of reductions or enlargements Other methods of altering photo content Specifying screen and metal for halftones etc 14. Color in printing The nature of colour Color dimension Psychological aspects of color printing The cost factor in color printing 15. Newspaper typography and make-up Types of headline and their importance Other make-up components Make-up: Putting the parts together in an attractive package Magazine layout and design Function Format Frame Remember: readers always see two pages Apply basic design principles A word about special pages and problem pages etc Planning other printed literature Types of printed pieces What type of printed piece Standard unit sizes Special paper considerations Which printing process
504			_aIncludes Index p. 381-395
650			_aCommunication
650			_aGraphics
700			_aBaird, Russell N.
942			_2ddc _cBO _e2nd edition _h686.224 _i1 _kTUR _m686.224 TUR
999			_c3196 _d3196