000			02674nam a22002417a 4500
003			OSt
005			20231118140441.0
008			210317b ||||| |||| 00| 0 eng d
020			_a0766813622
040			_aBUL _bEng _cBUL _dBUL
082			_222 _a686.2252 _bGRA
100			_aGraham, Lisa.
245			_aBasics of Design: _bLayout and Typography for Beginners / _cLisa Graham
260			_aNew York: _bDelmer Thomson Learning, _cc2002.
300			_aviii, 280 p.: _bcol. ill.; _c24cm.
500			_aTable of Contents PART 1: DESIGN AND LAYOUT BASICS CHAPTER 1: BEFORE YOU BEGIN TO DESIGN Decide What You Want to Say Decide Who Your Audience Is Pick a Design Format Hints for Effective Copy Writing Quick Guide to Design Principles Etc. CHAPTER 2: EMPHASIS Why Use Emphasis? Decide What Is Most Important Emphasis Techniques Emphasis Examples Too Much of a Good Thing Etc. CHAPTER 3: CONTRAST Why Use Contrast? Contrast Examples Summary Mini Quiz (Hash) 3 Exercise CHAPTER 4: BALANCE Why Use Balance? Symmetrical Versus Asymmetrical Balance A Word About Proportion Balance Examples Summary Etc. CHAPTER 5: ALIGNMENT Use Alignment to Improve Your Designs The Grid Text Alignment Group Related Elements Alignment Examples Etc. CHAPTER 6: REPETITION Unity and Gestalt Repetition Examples Too Muvh of a Good Thing Summary Etc. CHAPTER 7: FLOW What is Flow Verbal Flow Visual Flow Flow Examples Summary Etc. CHAPTER 8: IMAGES Images and Impacts Photographs Illustrations A Word About Clip Art Type as Image Etc. CHAPTER 9: COLOR Getting Started With Color The Secrete Messages of Color Color and Computers Color Examples Tips for Using Color Etc. PART 2: TYPOGRAPHY BASICS CHAPTER 10: OVERVIEW OF TECHNICAL TERMS Basic Type Terms Type Anatomy Typefaces Type Styles and Type Families Type Sizes Etc. CHAPTER 11: A FEW SIMPLE TYPE RULES Use Plenty of Contrast Emphasis Again Keep Your Typeface Choices Simple Avoid Conflict Type Combinations That Work Etc. PART 3: PROJECTS AND RESOURCES CHAPTER 12: FOCUS ON Stationary Sets Logos and Logotypes Flyers Banners Posters Newsletters Resumes Etc. CHAPTER 13: TOOLS AND RESOURCES Critique Guide Typical Design Tools and Technology Desktop Publishing Software Clip Art and Type Sources Useful Books CHAPTER 14: MINI QUIZ ANSWERS
504			_aIncludes: glossary p. 271-276 and Index p. 277-280
650			_2Design and Layout Basics
650			_2Typography Basics
650			_2Projects and Resources
942			_2ddc _cBO _h686.2252 _i1 _kGRA _m686.2252 GRA
999			_c1791 _d1791