000			01796cam a22002294a 4500
003			OSt
005			20240209174450.0
008			051214s2007 maua b 001 0 eng
020			_a0618427597 (main student text)
040			_aBUL _cBUL _bBUL _deng _erda
050	0	0	_aHD30.28 _b.P3213 2007
082			_222 _a658.4012 _bPAR
100	1		_aParthasarthy, Raghavan.
245	1	0	_aFundamentals of strategic management / _cRaghavan Parthasarthy.
260			_aBoston, MA : _bHoughton Mifflin Co., _cc2007.
300			_axviii, 278 p. : _bill. ; _c26 cm.
500			_a TABLE OF CONTENTS Part one: The strategic management context Chapter 1. Overview of strategic management Chapter 2. Mission, stake holders, governance and social responsibility Part two: Situation analysis Chapter 3. The external environment: assessing competitive opportunities and threats Chapter 4. The international environment; Assessing firm's competence and competitive advantages Part three: Strategic choice Chapter 5.Busines-level strategy: building competitive advantage in a single business Chapter 6. Corporate-level strategy: gaining advantage by managing a portfolio of business Chapter 7. International strategy: Gaining advantage through global expansion Chapter 8. Functional-level strategy: Building functional capabilities for strategic performance Part four: Strategy implementation Chapter 9. Implementing strategy: Organizing tasks and allocating resources Part Five: Evaluating performance Chapter 10. Evaluation and control: Designing and implementing strategic systems
504			_aIncludes bibliographical references (p. 239-249) and indexes.
650		0	_aStrategic planning.
942			_2ddc _cBO _h658.4012 _i1 _kPAR _m658.4012 PAR
999			_c1596 _d1596