000			01412cam a2200217 a 4500
003			OSt
005			20230905155430.0
008			090130s2010 ilua 001 0 eng
020			_a0773049711
040			_aBUL _cBUL _dBUL _bEng _erda
082	0	0	_a658.8 _223 _bLEV
100	1		_aLevin, Sandy.
245	1	0	_aMarketing dynamics / _cSandy, Levin.
260			_aToronto : _bCopp Clark Pitmam Ltd, _cc1990.
300			_a412 p. : _bcol. ill. ; _c28 cm.
500			_a Table of Contents PART 1: Overview Chapter 1. An introduction to marketing in Canada PART 2: The Customer Chapter 2. Customer Behaviour Chapter 3. Market Segmentation and Demographics Chapter 4. Marketing Research PART 3: The Product Chapter 5. Brand Names, Slogans, and Logos Chapter 6. Packaging and Labeling Chapter 7. Price Chapter 8. Marketing of Services Chapter 9. Distribution of Products and Services PART 4: Promotion Chapter 10. Selling and Telemarketing Chapter 11. Sales Promotion, Public Relations, and Publicity Chapter 12. Advertising: An Introduction Chapter 13. Advertising Media: The Best-Known Media Chapter 14. Advertising Media: Other Major Media Chapter 15. Preparing and Evaluating Advertising Chapter 16. Controversies in Advertising
504			_aIncludes index p. 409-412
650		0	_aMarketing.
942			_2ddc _cBO _h658.8 _i1 _kLEV _m658.8 LEV
999			_c15614 _d15614