000			04364cam a22002778i 4500
999			_c1503 _d1503
001			19754223
003			OSt
005			20211113102156.0
008			170622s2018 enk b 000 0 eng
010			_a 2017030217
020			_a9781292172354 (print)
020			_z9781292172392 (pdf)
020			_z9781292172361 (epub)
040			_aBUL _beng _erda _cBUL _dBUL
042			_apcc
082	0	0	_a910 _223 _bTOU
245	1	0	_aTourism : _bprinciples and practice / _cJohn Fletcher . . . [et al].
250			_a6th edition.
264		1	_aHarlow, United Kingdom : _bPearson, _c2018.
300			_axxii, 636 p. : _bcol. ill. ; _c27 cm.
500			_aContents 1. An introduction to tourism Defining tourism Tourism as a concept A conceptual framework for tourism An operational framework for tourism - the tourism satellite accounts (TSA) PART 1: TOURISM DEMAND 2. The nature of tourism demand Individual tourism demand Market tourism demand 3. Tourism consumer behaviour The individual decision-making process The fundamentals of consumer behaviour and tourism Energisers and effectors of demand Roles and the decision-making process in tourism Models of consumer behaviour in tourism etc. 4. Measuring and modelling tourism demand Tourism satellite account requirements Measurement method s Sampling by place Administering the sample etc. 5. Forecasting tourism demand An overview of tourism forecasting Forecasting methods The forecasting problem Market planning PART 2: THE TOURISM DESTINATION 6. Destinations The nature and role of destinations Destination trends Destination management and marketing 7. The economic impact of tourism Overview The generation of economic impacts by tourist spending Leakages of expenditure out of the local economy The measurement of economic impact etc. 8. The environmental impact of tourism Environmental impact Environmental impact assessment The EIA process Environmental auditing etc. 9. The socio-cultural impact of tourism The nature of socio-cultural impacts of tourism Approaches to the study of socio-cultural impacts of tourism The tourism development process The psychological basis of tourism development etc. 10. Sustainable tourism Historical background Definitions of sustainability in general Definitions of sustainable tourism Sustainability of tourism etc. 11. Tourism and development planning Tourism and economic development theories Integrated planning and development Development planning layers The tourism development planning process etc. 12. The impact of negative events on tourism and destinations Risk perception and fear Destination resilience The impact of terrorist attacks on tourist arrivals PART 3: THE TOURISM SECTOR 13. Attractions The nature and purpose of attractions Managing attractions 14. Accommodation Accommodation and the tourism product Defining the accommodation sector The distinctive nature of accommodation The management of commercial accommodation etc. 15. Events management The historical development of events 16. Intermediaries The nature of intermediation The role of the retail agent The role of the tour operator/wholesaler 17. Transportation Transport as a component of the tourist product Components of the transportation system Competitor analysis etc. 18. Public sector and policy Public policy framework Administrative framework Impact of the public sector etc. PART 4: MARKETING FOR TOURISM 19. Managing marketing for tourism What is marketing? The evolution and application of marketing Definitions and concepts of marketing etc. 20. Marketing planning What is marketing planning? The marketing environment of the organization The purpose of the marketing plan etc. 21. Marketing mix applications What is the marketing mix? Product Price Promotion Place(distribution) etc. 22. Information technology in tourism Information communication technologies as a business tool etourism: tourism and information communication technologies etourism and the tourism industry sectors
504			_aGlossary : p. 615-622 . _ Index : p. 623-636
650		0	_aTourism.
700			_aFletcher, John
942			_2ddc _cBO _e6th edition _h910 _i1 _kTOU _m910 TOU