000			02020pam a2200277 a 4500
999			_c14287 _d14287
003			OSt
005			20220708081347.0
008			930701s1993 nyuab b 001 0 eng
020			_a0070610150 (alk. paper)
040			_aBUL _cBUL _dBUL _beng _erda
082	0	0	_a658.8 _220 _bSTA
100	1		_aStanton, William J.
245	1	0	_aFundamentals of marketing / _cWilliam J. Stanton, Michael J. Etzel, Bruce J. Walker.
250			_a10th edition
260			_aNew York : _bMcGraw-Hill, _cc1994.
300			_axxviii, 697 p. : _bco;. ill., col. maps ; _c27 cm.
440		0	_aMcGraw-Hill series in marketing
500			_aContents Part one: Modern marketing and its environment 1 The field of marketing 2 The changing marketing environment 3 Strategic Planning and forecasting 4 Marketing Research and Information Part two: Target Markets 5 Market segmentation and Target Market strategies 6 Consumer Buying Behavior 7 The Business Market Part three: Product 8 Product planning and Development 9 Product-Mix Strategies 10 Brands, Packaging, and Other Product Features Part four: Price 11 Price Determination 12 Pricing Strategies Part five: Distribution 13 Channels of Distribution 14 Retailing 15 Wholesaling and Physical Distributions Part six: Promotion 16 The promotional program 17 Personal selling and sales management 18 Advertising , sales Promotion and public relations Part seven: Marketing in special fields 19 Services Marketing by For-Profit and Nonprofit Organizations 20 International Marketing Part eight: Managing the Marketing Effort 21 Marketing Implementation and Evaluation 22 Marketing: Appraisal and Prospects
504			_aIncludes bibliographical references and indexes.
650		0	_aMarketing.
700	1		_aEtzel, Michael J.
700	1		_aWalker, Bruce J.
906			_a7 _bcbc _corignew _d1 _eocip _f19 _gy-gencatlg
942			_2ddc _cBO _e10th edition _h658.8 _i1 _kSTA _m658.8 STA