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| 003 | OSt | ||
| 005 | 20240215130840.0 | ||
| 008 | 240215b |||||||| |||| 00| 0 eng d | ||
| 020 | _a0073128880 (alk. paper) | ||
| 040 |
_aBUL _cBUL _dBUL _bEng _erda |
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| 082 | 0 | 0 |
_a658.83 _220 _bMOL |
| 100 | 1 | _aMolinari, James | |
| 245 | 1 | 0 |
_aMarketing research : _bproject manual / _cJames Molinari |
| 250 | _a1st edition | ||
| 260 |
_aBoston : _bMcGraw-Hill, _cc2006. |
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| 300 |
_aix, 67 p. : _bill. ; _c28 cm. |
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| 500 | _aContents Chapter 1 The marketing Research Project Introduction Project Overview Major Steps in the marketing research processing Chapter 2 Choosing a topic Introduction 11 Customer satisfaction studies Market Segmentation Studies Chapter 3 Review of the Decision Situation Introduction Decision Situation The assignment Chapter 4 Research Objectives and information needs Introduction Decision Situation Decision problem to research objectives Chapter 5 Literature Review Introduction Conceptual definition Methodology Chapter 6 Methodology Introduction Primary data collection Methods Questioning Methodology Chapter 7 Questionnaire design Introduction The process Chapter 8 The sampling plan Introduction Population Sampling Frame Chapter 9 Coding and data entry using SPSS Chapter 10 Basic Data Analysis Chapter 11 The written report Format of the written Report | ||
| 650 | 0 |
_aMarketing research _vHandbooks, manuals, etc. |
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| 856 | 4 | 2 |
_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy0623/2005041500-d.html |
| 856 | 4 | 1 |
_3Table of contents only _uhttp://www.loc.gov/catdir/enhancements/fy0623/2005041500-t.html |
| 942 |
_2ddc _cBO _e1st edition _h658.83 _i1 _kMOL _m658.83 MOL |
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| 999 |
_c10579 _d10579 |
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