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008 011218s2002 njua b 001 0 eng
020 _a0130358126
040 _aBUL
_cBUL
_dBUL
_beng
042 _apcc
082 0 0 _a338.5
_221
_bO'SU
100 1 _aO'Sullivan, Arthur.
245 1 0 _aMicroeconomics :
_bprinciples and tools /
_cArthur O'Sullivan, Steven M. Sheffrin.
250 _a3rd ed.
260 _aUpper Saddle River, N.J. :
_bPrentice Hall,
_cc2002.
300 _axxxii, 438p.:
_bcol. ill. ;
_c26 cm.
_e1 computer optical disc (4 3/4 in.)
440 0 _aPrentice-Hall series in economics
500 _a Table of contents I. INTRODUCTION AND KEY PRINCIPLES. 1 1. Introduction: What Is Economics? 1-14 2. Key Principles of Economics. 23-37 3. Markets in the Global Economy. 41-58 4. Supply, Demand, and Market Equilibrium. 63-89 II. A CLOSER LOOK AT SUPPLY AND DEMAND. 95 5. Elasticity: A Measure of Responsiveness. 95-114 6. Market Efficiency and Government Intervention. 119-139 7. Consumer Choice. 145-155 III. MARKET STRUCTURES AND PRICING. 163 8. Production and Cost. 163-182 9. Perfect Competition: Short Run and Long Run. 187-206 10. Monopoly.213-231 11. Entry and Monopolistic Competition. 235-246 12. Oligopoly and Strategic Behavior. 251-272 13. Using Market Power: Price Discrimination and Advertising. 277-289 14. Controlling Market Power: Antitrust Policy and Deregulation. 293-306 IV. SPILLOVERS AND INFORMATION. 311 15. Imperfect Information and Disappearing Markets. 311-325 16. Public Goods, Taxes and Public Choice. 329-345 17. Environmental Policy. 349-366 V. THE LABOR MARKET AND ECONOMIC CHALLENGES. 371 18. The Labor Market. 371-394 19. Economic Challenges: Poverty, Aging, Health Care. 399-414 20. International Trade and Public Policy. 417-434 Glossary G-1 Photo credits P-1 Answers to odd- Numbered problems and discussion questions A-1 Index I-1 Includes bibliographical references and index.
504 _aIncludes bibliographical references and index.
650 0 _aMicroeconomics.
700 1 _aSheffrin, Steven M.
906 _a7
_bcbc
_corignew
_d1
_eocip
_f20
_gy-gencatlg
942 _2ddc
_cBO
_e3rd ed.
_h338.5
_iO'SU
_kO'SU