TY  - BOOK
AU  - Russeoll, Paul J.
TI  - Field visual merchandising strategy: Developing a national in-store strategy using a merchandising service organisation 
SN  - 9780749472641
U1  - 659.15 22
PY  - 2015///
CY  - London, Philadelphia, New delhi
PB  - Koganpage
KW  - Mechandising
KW  - Marketing
KW  - Stores, retaial-management
N1  - Part one  Fighting the war at retail
01. Getting started
1.1 Visual merchandising vs field visual merchandising 
1.2 The role of merchandising service organisation (MSOs)
1.3 The leader
etc 

02 Skill set of your management team 
2.1 Communication in the field
2.2 Project management
2.3 Visual merchandising directives 
etc 

03. Mastering the fundamental of welfare 
3.1 Merchandise presentation and visual merchandising 
3.2 Fixture and capacity 
3.3 Developing a high teste level
etc 

Part two   Planning and intiating your battle strategy
04 Components of your strategy
4.1 Armies for hire 
4.2 The world alliance for retail excellence and standards
4.3 Structure of a mechandising service organisation 
etc 

05. Preparing for combat
5.1 Developing your strategy proposal
5.2 Selecting the right MSO
5.3 Request for proposal
etc 

06  Training your troops 
6.1 Setting expectations 
6.2 Training in the field visual merchandising environment 
6.3 Needs assessment 
etc 

07. Planning your combat strategy
7.1 Defining retailer requirement 
7.2 Developing the strategic plan
7.3 Real world situation 
etc 

Part three  Executing the strategy
08. Communicating and monitoring the strategic plan
8.1 Distribution of the strategic plan timeline 
8.2 Monitoring the execution 
8.3 Communicating the sponsors 
etc 

09. Planning and executing tactics and special projects 
9.1 Field visual merchandising tactics 
9.2 In-store tactics
9.3 Special projects 
etc; References : p. 262-263 . _ index : p..264-268
ER  -