Field visual merchandising strategy : Developing a national in-store strategy using a merchandising service organisation /
Paul J. Russell
- London ; Philadelphia ; New delhi : Koganpage, c2015
- xvi,268p. : ill. ; 24cm
Part one Fighting the war at retail 01. Getting started 1.1 Visual merchandising vs field visual merchandising 1.2 The role of merchandising service organisation (MSOs) 1.3 The leader etc
02 Skill set of your management team 2.1 Communication in the field 2.2 Project management 2.3 Visual merchandising directives etc
03. Mastering the fundamental of welfare 3.1 Merchandise presentation and visual merchandising 3.2 Fixture and capacity 3.3 Developing a high teste level etc
Part two Planning and intiating your battle strategy 04 Components of your strategy 4.1 Armies for hire 4.2 The world alliance for retail excellence and standards 4.3 Structure of a mechandising service organisation etc
05. Preparing for combat 5.1 Developing your strategy proposal 5.2 Selecting the right MSO 5.3 Request for proposal etc
06 Training your troops 6.1 Setting expectations 6.2 Training in the field visual merchandising environment 6.3 Needs assessment etc
07. Planning your combat strategy 7.1 Defining retailer requirement 7.2 Developing the strategic plan 7.3 Real world situation etc
Part three Executing the strategy 08. Communicating and monitoring the strategic plan 8.1 Distribution of the strategic plan timeline 8.2 Monitoring the execution 8.3 Communicating the sponsors etc
09. Planning and executing tactics and special projects 9.1 Field visual merchandising tactics 9.2 In-store tactics 9.3 Special projects etc