East, Robert  <br/><br/>
Consumer behaviour :  applications in marketing / 
Robert East, Malcolm Wright & Marc Vanhuele. 
 - Los Angeles :  Sage Publications,  2008. 
 - ix, 334 p. :  ill. ;  25 cm. 
<br/><br/> Part 1 Introduction<br/>1 Ideas and Explanations in Consumer Research<br/><br/>Part 2 Consumption Patterns<br/>2 Customer Loyalty<br/>3 Brand Knowledge, Brand Equity and Brand Extension<br/>4 stationary Markets<br/>Market Dynamic<br/><br/>Part 3 Explaining Decision Response<br/>6 Predicting and Explaining Behaviour<br/>7 Information Processing and Decision making <br/>8 Consumer satisfaction<br/><br/>Part 4 Market Response<br/>9 Consumer Response to price and Sales promotions<br/>10 The Retail Context<br/>11 Word of Mouth influence<br/>12 the Response to Advertising 
<br/><br/>Includes bibliographical references . _ Author index : p. 333-327 Subject index : p.328-334 
<br/><br/><label>ISBN: </label>9781412934305 (cased) 9781412934312 (pbk.) 
<br/><br/><label>LCCN: </label>2007939515 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behaviour.<br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8342  / EAS