Meyer ,Earl C. <br/><br/>
Entrepreneurship and small business management  / 
Earl C. Meyer, Kathleen R. Allen 
 - 2 edition 
 - McGraw -Hill :  Glencoe,  c2000. 
 - xvi, 448 p.  :  col. ill.  ;  26 cm 
<br/><br/> CONTENTS<br/><br/>Chapter 1. What is entrepreneurship <br/>Chapter 2.Your potential as in entrepreneurship<br/>Chapter 3.Recognizing opportunity<br/>Chapter 4. Global opportunities<br/>Chapter 5. Feasibility and business planning<br/>Chapter 6.  Marketing analysis<br/>chapter 7.  Types of business ownership<br/>Chapter 8. The legal environment<br/>Chapter 9. The marketing plan<br/>Chapter 10.The price strategy <br/>Chapter 11. The promotion strategy <br/>Chapter 12 Preparing and planning to manage<br/>Chapter 13 .Managing  purchasing  and inventory<br/>Chapter 14.Production management and distribution<br/>Chapter  15. Managing human resources ect<br/> <br/> <br/><br/><br/><br/><br/> 
<br/><br/>Includes index 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Business<br/>Entrepreneurship
<br/><br/><label>Dewey Class. No.: </label>658.421   / MEY