TY  - BOOK
AU  - Gaspar, Julian E. 
TI  - Introduction to business : : expanded version 
SN  - 9780618800971
U1  - 658 22
PY  - 2006///
CY  - Boston
PB  - Houghton Mifflin
KW  - Business management
N1  - PART ONE: THE NATURE OF CONTEMPORARY BUSINESS
1. What is business

2. The environment of business

3. Business governance, ethics, and social responsibility

4. Small business and entrepreneurship

PART TWO: MANAGING BUSINESS BEHAVIOR
5. Managing and organizing business

6. Human resources management

7. Motivating and leading employees

PART THREE: MARKETING
8. Marketing basics 

9. Developing the product and pricing mixes

10. Developing the promoting and distribution mixes

PART FOUR: ACCOUNTING 
11. Accounting for decision making

12. Financing reporting

PART FIVE: FINANCE
13. Financial management of firm and investment management

14. Understanding the financial system, money, and banking

15. Personal financial planning

PART SIX: MANAGING BUSINESS OPERATIONS, MANAGEMENT, INFORMATION SYSTEMS, AND THE DIGITAL ENTERPRISE
16. Managing business operations

17. Management information systems

18. The digital enterprise
ER  -