The World Wide Web : a mass communication perspective /
Barbara K. Kaye & Norman J. Medoff.
- 2001 update.
- Mountain View, Calif. : Mayfield Pub., c2001.
- xix, 424 p. : ill. ; 24 cm.
Contents;
1. Introduction to the internet and the world wide web The internet Profile of web users and web sites Communication models and the world wide web The world wide web and the mass media etc.
2. Searching the web Trusting web sources Using the web for research
3. Internet radio The growth of the internet radio Internet radio versus over-the-air radio Streaming audio: What it does Streaming audio: How it works etc.
4. Television entertainment The web and television entertainment Television delivery systems Web delivery systems etc.
5. News and sports on the web News on the web News sources Delivery news on the web History of news delivery etc.
6. Marketing and public relations Marketing on the web The four PS and four CS of marketing Security and privacy issues Market research etc.
7. Advertising Advertising and the world wide web Types of online ADs Advertising rates Selling the medium etc.
8. Web site design, production, and aesthetics Designing a web site Graphic issues Tips for effective web site design Evaluating a web site
9. Social implications Internet use, abuse, and addiction Mass media use Societal changes and technology Effects of media messages etc.
10. Theoretical considerations A theoretical perspective for the world wide web New theoretical perspectives
11. Ethics and legal issues Ethics and ethical behavior Ethics and the mass media Ethical perspectives Legal issues etc.
12. Career opportunities and future directions Career opportunities As the world wide web turns