TY  - BOOK
AU  - Ebert,Ronald J.
AU  - Griffin,Ricky W.
TI  - Business essentials
SN  - 0536820228
U1  - 658 22
PY  - 2005///
CY  - Upper Saddle River, NJ
PB  - Pearson Prentice Hall
KW  - Industrial management
KW  - United States
KW  - Business enterprises
N1  - Various multi-media instructional tools are available to supplement the text; CONTENTS

PART 1: UNDERSTANDING THE CONTEMPORARY BUSINESS ENVIRONMENT
Understanding the U.S Business environment
Conducting business ethically and responsibly
Understanding entrepreneurship and business ownership
Understanding the global context of business

PART 2: UNDESTANDING THE BUSINESS OF MANAGING
Managing the business enterprise
organizing the business enterprise
managing operations and improving quality

PART 3: UNDERSTANDING PEOPLE IN ORGANIZATIONS
Managing human resources and labour relations
Motivating, satisfying and leading employees

PART 4: UNDERSTANDING PRINCIPLES OF MARKETING
understanding marketing processes and consumer behaviour
pricing, distributing and promoting products

PART 5: MANAGING INFORMATION
Managing information systems and communication technology
Understanding principles of accounting

PART 6: UNDERSTANDING FINANCIAL ISSUES
Understanding money and banking
Understanding securities and investments; Includes bibliographical references (p. 511-521) and indexes
ER  -