Excellence in business /
Courtland L. Bovee, John V. Thill, Michael H. Mescon.
- Upper Saddle River, NJ : Pearson Prentice Hall, c2005.
- xxxiii, 525 p. : col.ill 28 cm.
PART 1. CONDUCTING BUSINESS GLOBAL ECONOMY Chapter 1. Fundamentals of business and economics
Chapter 2. Ethical and social responsibilities of business
Chapter 3. Competing in the global economy
Chapter 4. Fundamentals of information management, the internet and E-commerce
PART 2. STARTING AND EXPANDING SMALL BUSINESS Chapter 5. Small business, entrepreneurship, and franchises
Chapter 6. Forms of business ownership and business combination
PART 3. MANAGING A BUSINESS Chapter 7. Functions and skills management
Chapter 8. Organization and teamwork
Chapter 9. Production of quality goods and services
PART 4. MANAGING EMPLOYEES Chapter 10. Employee motivation, today's workforce, and labor relations
Chapter 11. Managing human resources
PART 5. DEVELOPING MARKETING STRATEGIES TO SATISFY CUSTOMERS Chapter 12. Fundamentals of marketing, customers, and strategic marketing planning
Chapter 13. Product and pricing strategies
Chapter 14. Distribution strategies
Chapter 15. Promotional strategies
PART 6. MANAGING ACCOUNTING AND FINANCIAL RESOURCES Chapter 16. Accounting Chapter 17. Financial management and banking Chapter 18. Securities
PART 7. FOCUSING ON SPECIAL TOPICS IN BUSINESS Component Chapter A. The U.S legal system and business law Component chapter B. Risk management and insurance Componet Chapter C. Careers in business and the employment search
Includes bibliographical references (p. R-1-R-17) and indexes.