Interbrand choice, strategy, and bilateral market power /
Michael E. Porter.
- Cambridge, Mass. : Harvard University Press, c1976.
- xii, 264 p. : ill. ; 25 cm.
- Harvard economic studies ; .
Contents;
1. Introduction Industrial organization: Its structure and limitations
2. Manufacturer-retailer interaction and product differentiation in consumer goods industries Retail structure and the manufacturer-retailer interaction The retailer's influence on product differentiation and the manufacturer-retailer interaction etc.
3. Extensions of the manufacturer-retailer model Applications of the model Contractual relations between manufacturers and retailers
4. Firm strategy, oligopolistic rivalry, and industry performance The firm and its strategy Differences in firm strategy within industries Strategic asymmetry and oligopolistic rivalry etc.
5. Interbrand choice, information equilibrium, and market power Buyer information equilibrium The seller's choice of a portfolio of sales promotion devices Market influences on sellers' sales-promotion equilibrium etc.
6. Convenience goods, nonconvenience goods, and performance Convenience goods, nonconvenience goods, and performance: Theory Structure of the test Results etc.
7. Strategy variation, the structure of retailing, and industry performance Strategy variations within industries Retailer structure Implications
8. Conclusions and implications Implications for testing structure-performance relationships Implications for managers etc.
Bibliography : p. [252]-257 . _ Index : p. 259-264.
0674458206
Industrial organization. Marketing. Consumers. Supply and demand. Business planning.