TY  - BOOK
AU  - Anderson,David A.
TI  - Economics by example
SN  - 0716769344 (pbk.)
U1  - 330 22
PY  - 2007///
CY  - New York, NY
PB  - Worth Publishers
KW  - Economics
KW  - Study and teaching (Higher)
N1  - CHAPTER 1
Wha's to Love about Economics? Virtues of the Economic Wy of Thinking  1
CHA PTER 2
xV hy Diid the Cashier Let Biff Henderson Eat All the Free Mints? An
.Jntroducton to the Rioer of Incentives 9
SUPPLY AND DEMAND           17
CHAPT ER 3
The Coffee Market's Hot; Why Are Bean Prices Not? Insights into Supply
and Demand 17
CHAPTER 4
Why Was the Great Newspaper Heist So Easy? Diminishing Marginal Utility
and the- Price Elasticity of Demand 26
MARKETS AND DECISIONS 33
CHAPT ER  5
How. Can Economics Influence our Choice of a Spouse? Supply, Demand, and
price signals in the marriage market
CHAPTER 6
Is Adam Smith Rolling over in His Grave? Perfect Competition, Efficiency, and the
Father of modern Economics 
PRODUCTION 
CHAPT ER 7
Why are there more Members of a Band Than Professors in a Class?
Db inisf?i ig ,  arinal Returns and the Demand for Labor 49
CHAPTER 8
Could the Future Cost of Energy Change Life as 'We Know It? Production Costs
and the Inescapable Demand for Energy 55
CONSUMER CHOICE           
CHAPTER 9
Why Is Cash the Ultimate Gift? Optimal Consumption, Deadweight Loss, and the
Virtues of Flexible Spending 63
CHAPTER 10
"Why Should We Pay for What We Throw Away? Incentives for Efficiency from Pay
EFFICIENCY  
CHAPTER 11
Why Not Split the Check? A Briefing on Market Failure 75
CHAPTER  12.
How Gullible Are We? Information Problems and Their Applications to Schools of
Economic Thought 83
 MARKET POWER 91
CHAPTER 13
What's Behind the Music Industry's Woes? The Sound of Market Power 91
CHAPTER 14
Wal-Mart: Friend or Foe? Economies of Scale, Low Prices, Low Wiges, and
Thinking outside the Box 98
RISK, UNCERTAINITY AND THE MNARKET           
CHAPTER 15
"What Is the Value of Human Life? Reasons and Methods for Placing Finite values
on under defined  Hunan Lives 105
CHAPTER 16
L D  Potential Criminals Contemplate Their Fares? Making incentives Matter in the
Face of Risk and Uncertainty 
PUBLIC POLICY
CHAPTER17
Should Damage Awards in Lawsuits Be Capped? Benefits and Costs of Li7iting
the burden of Litigation 
CH APTER18
What's to Love about Taxes? Free Riding on Public Goods, Deadweight Loss, and
the Lesser of two evils 126
TECHNOLOY AND INNOVATION 133
CHAPTER 19. 
Will technology put us all out of work ? Unemployment , creative destruction and quality of life
CHAPTER 20. Do pharmaceutical patents cost lives or save them? Balancing incentives for innovation with prices more disease victims can afford
; Includes bibliographical references and index
ER  -