TY - BOOK AU - Perloff Jeffrey M. TI - Microeconomics SN - 9781292056531 U1 - 339,5 22nd PY - 2016/// CY - London PB - Pearson Education Limited KW - N1 - BRIEF CONTENTS Preface------------------------------------------------------------------------------------------------14 Chapter 1: Supply and Demand----------------------------------------------------------------25 Chapter 2: Supply and Demand-----------------------------------------------------------------32 Chapter 3: Applying the Supply-and Demand Model---------------------------------------66 Chapter 4: Consumer Choice---------------------------------------------------------------------96 Chapter 5:Applying Consumer Theory--------------------------------------------------------131 Chapter 6: Firms and Production---------------------------------------------------------------171 Chapter 7: Costs------------------------------------------------------------------------------------203 Chapter 8: Competitive Firms and Markets -------------------------------------------------244 Chapter 9: Applying the Competitive Model -------------------------------------------------286 Chapter 10: General Equilibrium and Economic Welfare---------------------------------332 Chapter 11: Monopoly------------------------------------------------------------------------------368 Chapter 12: Pricing and Advertising ------------------------------------------------------------408 Chapter 13: Oligopoly and Monopolistic Competition --------------------------------------448 Chapter 14: Game Theory -------------------------------------------------------------------------492 Chapter 15: Factor Markets ------------------------------------------------------------------------529 Chapter 16: Interest Rates, Investments, and Capital Markets ---------------------------554 Chapter 17: Uncertainty ------------------------------------------------------------------------------585 Chapter 18: Externalities, Open-Access, and Public Goods --------------------------------619 Chapter 19: Asymmetric Information --------------------------------------------------------------647 Chapter 20: Contracts and Moral Hazards -------------------------------------------------------675 Appendices -----------------------------------------------------------------------------705 Answers to Selected Questions and Problems ------------------------------------------------733 Sources for Challenges and Applications --------------------------------------------------------750 References -----------------------------------------------------------------------------------------------760 Definitions -------------------------------------------------------------------------------------------------768 Index --------------------------------------------------------------------------------------------------------773 Credits ------------------------------------------------------------------------------------------------------800 ER -