Mass communication : living in a media world /
Ralph E. Hanson.
- Boston : McGraw-Hill, c2005.
- xxvi, 435 p. : ill. (some col.) ; 26 cm.
CONTENTS
PART I : Introduction to the Media
Chapter 1. Living in a Media World Elements of Mass Communication Evolution of the Media World Understanding the Media World
Chapter 2. The Media Business : Consolidation, Globalization, and Synergy The Development of the Media Business in the United States The Big Six Media Companies The Media Business and Society
PART II : Print Media
Chapter 3. Books : The Birth of the Mass Media The Development of Books and Mass Communication Buying and Selling Books Books and Culture
Chapter 4. Magazines: The Power of Words and Images The Development of a National Culture The Magazine Business Magazines and Modern Society
Chapter 5. Newspapers: Reflection of a Democratic Society Inventing the Modern Press The Newspaper Business News and Society
PART III : Electronic Media
Chapter 6. Radio: Communication without Boundaries The Development of Radio: From Interpersonal to Mass Communication Radio's Changing Entertainment Role Radio and Society
Chapter 7. The Recording Industry: Music Everywhere The Birth of the Recording Industry Rock and Roll and the Integration of Music Youth Culture and the Recording Industry
Chapter 8. Movies: Mass-Producing Entertainment The Development of Movies The Movie Business Movies and Society
Chapter 9. Television: Broadcast and Beyond Television: Broadcast and Cable/Satellite From Broadcast to Narrowcasting: The Changing Business of Television Television and Society
Chapter 10. The Internet: Mass Communication Gets Personal The Development of the Internet Computers as Communication Tools The Internet and Society
PART IV : Supporting the Media
Chapter 11. Advertising: Selling a Message The Development of the Advertising Industry The Advertising Business Advertising in Contemporary Culture
Chapter 12. Public Relations : Manufacturing the News From Press Agentry to Professionalism The Business of Public Relations Public Relations and Society
PART V : Controlling the Media
Chapter 13. Media Law: Free Speech and Fairness The Development of a Free Press Protection of Individuals Controlling the Press Regulation of the Electronic Media
Chapter 14. Politics, Media, and the Public Political Campaigns and Values Media and the President Media and Politics Around the World
Chapter 15. Media Ethics: Truthfulness, Fairness, and Standards of Decency Ethical Principles and Decision Making Ethics and News Ethics and Persuasive Communication
Includes bibliographical references, Glossary p. G.1-6 ._ . index P. 1. 1-12