Business for higher awards /
Dave Needham . . . [ et al. ]
- London : Heinemann educational, c1995
- v, 710 p. : ill. ; 27 cm.
CONTENTS
Section: I Market Relations Chapter 1. Marketing Orientation Chapter 2. Stakeholders and Social Responsibilities Chapter 3. Analyzing the Market Chapter 4. The Competitive Process
Section: II Operating Environment Chapter 5. The National Economic Context Chapter 6. Environmental Factors and Business Activities Chapter 7. Business Firms in Markets
Section: III Managing Finance and Information Chapter 8. Managing Finance Chapter 9. Managing Information
Section: IV Managing People and Activities Chapter 10. Managing People Chapter 11. Managing Activities
Section: V Organizational Structures and Processes Chapter 12. Identifying Structures Chapter 13. Changing Structures Chapter 14. Communicating in Organizations Chapter 15. Identifying and Changing Organizational Culture
Section: VI Financial Accounting Framework Chapter 16. Financial Reporting Requirements Chapter 17. Recording Financial Information Chapter 18. Preparing Financial Reports
Section: VII Marketing Chapter 19. Customers and Behavior Chapter 20. Product Policy Chapter 21. Pricing Policy Chapter 22. Distribution Policy Chapter 23. Communication Policy
Section: VIII Personnel Management in the Organization Chapter 24. Personnel Policy and Function Chapter 25. Administrative Systems and Evaluation
Section: 9 Planning and Marketing Decisions Chapter 26. The Planning Framework Chapter 27. Decision-Making Chapter 28. Contingency Planning