TY  - BOOK
AU  - Baran,Stanley J.
AU  - Davis,Dennis K.
TI  - Mass communication theory: foundations, ferment, and future 
SN  - 0534637973 (pbk.)
U1  - 302.2 22
PY  - 2006///
CY  - Belmont, CA
PB  - Thomson/Wadsworth
KW  - Mass media
KW  - Philosophy
N1  - Contents 
Section One. Introduction to Mass Communication Theory
Chapter 1. Introduction
Chapter 2. Understanding and Evaluating mass Communication Theory

Section Two. The Era of mass Society and Mass Culture
Chapter 3. The Rise of the media industries and mass society theory
Chapter 4. The Rise of media theory in the age of propaganda 
Chapter 5. Normative Theories of Mass Communication 

Section Three. The Rise and Fall of Limited Effects 
Chapter 7. Middle-Range Theory and Consolidation of the Limited-Effects Paradigm
Chapter 8. Challenging the Dominant Paradigm: Children, Systems and Effects 

Section Four. Contemporary Mass Communication Theory: Searching for Census and Confronting Challenges 
Chapter 9. Emergence of critical and Cultural Theories of mass Communication
Chapter 10. Media and Audiences: Theories about the role of media in everyday life.
Chapter 11. Theories of Media, Culture and Society
Chapter 12. Trends in mass Communication Theory: Seeking Consensus, facing Challenges; Includes bibliographical references (p. 387-404) and index
ER  -