TY  - BOOK
AU  - Lowe,Robin
AU  - Marriott,Sue
TI  - Enterprise: entrepreneurship and innovation : concepts, contexts and commercialization 
SN  - 0750669209 (pbk.)
U1  - 338.04 22
PY  - 2006///
CY  - Amsterdam, Boston, Oxford
PB  - Elsevier Butterworth-Heinemann
KW  - Entrepreneurship
N1  - Contents:

Part 1  Concepts

Chapter 1 what is enterprise and where do we find it?
learning objectives
introduction
The evolving conceptual perspectives of entrepreneurship, etc

Chapter 2 What entrepreneurs      are like, and what they do
learning objectives
introduction
what entrepreneurs are like, etc

Chapter 3  Innovation and its management
learning objectives
introduction
The nature and role of market-based innovation, etc

Chapter 4  Learning, Decision-making and leadership
learning objectives
introduction
The nature of individual learning and enterprise, etc

Part II  Contexts

Chapter 5  The personal enterprise environment
learning objectives
introduction
Female entrepreneurship, etc

Chapter 6 The enterprise environment and entrepreneurial response
learning objectives
introduction
The entrepreneurial environment, etc

Chapter 7  The social, public and not-for-profit context
learning objectives
introduction
corporate social responsibility, etc

Chapter 8  Multicultural entrepreneurship
learning objectives
introduction
The characteristics and impact of entrepreneurship in different cultures, etc  

Part III  Commercialization

Chapter 9  Opportunity identification and solution development
learning objectives
introduction
The identification of opportunities, etc

Chapter 10  Enterprise planning and risk management
learning objectives
introduction
The developmental stages of the business, etc


; Includes  index : p.437-444
ER  -