Corporate communication : A guide to theory and practice /
Joep Cornelissen.
- 3rd edition
- Thousand Oaks, CA : SAGE Publications, 2011.
- xvii, 272 p. : ill. ; 24 cm.
Content
Part 1 Introduction to corporate communication 1. Defining corporate communication 1.1Introduction 1.2 Scope and definitions 1.3 Chapter summary
1. Corporate communication in contemporary organizations 2.1 Introduction 2.2 Historical background 2.3 Integrated communication 2.4 Drivers for integrated communication market- and environment -based drivers communication-based drivers organizational drivers 2.5 Organizing communication Etc.
PART 2 Conceptual foundations 3. Stakeholder management and communication 3.1 Introduction 3.2 Stakeholder management 3.3 The nature of stakes and stakeholders 3.4 Stakeholder communication stakeholder salience model the power-interest matrix 3.5 Stakeholder engagement and collaboration Etc.
PART 3 Corporate communication in practice 5. Communication strategy 5.1 Introduction 5.2 The process of communication strategy 5.3 The content of communication strategy 5.4 Chapter summary
6. Strategic planning and campaign management 6.1 Introduction 6.2 Planning and executing programmes and campaigns 6.3 Theories on effective messages and persuasion 6.4 Chapter summary
7 Research and measurement 7.1 Introduction 7.2 Research and evaluation 7.3 Measuring corporate reputation 7.4 Chapter summary
Part 4 Specialist areas in corporate communication 8 Media relations 8.1 Introductions 8.2 Journalism and news organizations 8.3 News and corporate reputation 8.4 Framing news stories 8.5 The new media landscape Etc.
9 Internal communication 9.Introduction 9.2 Defining internal communication 9.3 Internal communication and organizational identification 9.4 Voices, silence and stimulating employees participation 9.5 Social media and communities of practices
11. Crisis communication 11.1 Introduction 11.2 Preparation for crises 11.3 Communication about a crisis 11.4 Chapter summary
PART 5 New development in corporate communication 12. Leadership and change communication 12.1 Introduction 12.2 Defining leadership and change 12.3 Communicating during a change 12.4 Community involvement programmes
13 Corporate social responsibility and community relations 13.1 Introduction 13.2 Defining corporate social responsibility 13.3 Communicating about corporate social responsibility 13.4 Community involvement programmes
Includes bibliographical references and index. p 267-272
9780857022424 9780857022431
Communication in management. Business communication. Planning