TY  - BOOK
AU  - O'Sullivan,Arthur
AU  - Sheffrin,Steven M.
TI  - Microeconomics: principles and tools 
SN  - 0130358126
U1  - 338.5 21
PY  - 2002///
CY  - Upper Saddle River, N.J.
PB  - Prentice Hall
KW  - Microeconomics
N1  - 
Table of contents 

I. INTRODUCTION AND KEY PRINCIPLES. 1

 1. Introduction: What Is Economics? 1-14

 2. Key Principles of Economics. 23-37

 3. Markets in the Global Economy. 41-58

 4. Supply, Demand, and Market Equilibrium. 63-89

II. A CLOSER LOOK AT SUPPLY AND DEMAND. 95

 5. Elasticity: A Measure of Responsiveness. 95-114

 6. Market Efficiency and Government Intervention. 119-139

 7. Consumer Choice. 145-155

III. MARKET STRUCTURES AND PRICING. 163

 8. Production and Cost. 163-182

 9. Perfect Competition: Short Run and Long Run. 187-206

10. Monopoly.213-231

11. Entry and Monopolistic Competition. 235-246

12. Oligopoly and Strategic Behavior. 251-272

13. Using Market Power: Price Discrimination and Advertising. 277-289

14. Controlling Market Power: Antitrust Policy and Deregulation. 293-306

IV. SPILLOVERS AND INFORMATION. 311

15. Imperfect Information and Disappearing Markets. 311-325

16. Public Goods, Taxes and Public Choice. 329-345

17. Environmental Policy. 349-366

V. THE LABOR MARKET AND ECONOMIC CHALLENGES. 371

18. The Labor Market. 371-394

19. Economic Challenges: Poverty, Aging, Health Care. 399-414

20. International Trade and Public Policy. 417-434

Glossary G-1
Photo credits P-1
Answers to odd- Numbered problems and discussion questions A-1
Index I-1







Includes bibliographical references and index; Includes bibliographical references and index
ER  -