Microeconomics : principles and tools /
Arthur O'Sullivan, Steven M. Sheffrin.
- 3rd ed.
- Upper Saddle River, N.J. : Prentice Hall, c2002.
- xxxii, 438p.: col. ill. ; 26 cm. 1 computer optical disc (4 3/4 in.)
- Prentice-Hall series in economics .
Table of contents
I. INTRODUCTION AND KEY PRINCIPLES. 1
1. Introduction: What Is Economics? 1-14
2. Key Principles of Economics. 23-37
3. Markets in the Global Economy. 41-58
4. Supply, Demand, and Market Equilibrium. 63-89
II. A CLOSER LOOK AT SUPPLY AND DEMAND. 95
5. Elasticity: A Measure of Responsiveness. 95-114
6. Market Efficiency and Government Intervention. 119-139
7. Consumer Choice. 145-155
III. MARKET STRUCTURES AND PRICING. 163
8. Production and Cost. 163-182
9. Perfect Competition: Short Run and Long Run. 187-206
10. Monopoly.213-231
11. Entry and Monopolistic Competition. 235-246
12. Oligopoly and Strategic Behavior. 251-272
13. Using Market Power: Price Discrimination and Advertising. 277-289
14. Controlling Market Power: Antitrust Policy and Deregulation. 293-306
IV. SPILLOVERS AND INFORMATION. 311
15. Imperfect Information and Disappearing Markets. 311-325
16. Public Goods, Taxes and Public Choice. 329-345
17. Environmental Policy. 349-366
V. THE LABOR MARKET AND ECONOMIC CHALLENGES. 371
18. The Labor Market. 371-394
19. Economic Challenges: Poverty, Aging, Health Care. 399-414
20. International Trade and Public Policy. 417-434
Glossary G-1 Photo credits P-1 Answers to odd- Numbered problems and discussion questions A-1 Index I-1