Quee, Wong Toon.  <br/><br/>
Marketing research /  
Wong Toon Quee. 
 - 3rd edition  
 - Oxford :   Butterworth-Heinemann,   [1997].  
 - xvii, 360 p. :  ill. ;   25 cm.  
<br/><br/> Contents;<br/><br/>1. Introduction to marketing research <br/>2. Marketing research process<br/>3. Research design <br/>4. Basics of sampling <br/>5. Data collection methods <br/>6. Designing data collection forms <br/><br/>7. Fielding data collection forms <br/>8. Attitude measurement <br/>9. Product research and test marketing <br/>10. Advertising research <br/>11. Data processing and presentation <br/>12. Data analysis and interpretation: describing data <br/><br/>13. Data analysis and interpretation: testing hypotheses <br/>14. Data analysis and interpretation: measuring association <br/>15. The research report <br/><br/> 
<br/><br/>Index : p. 352-360.  
<br/><br/><label>ISBN: </label>9789810093280 9810093284  
<br/><br/><label>Subjects--Chronological Terms: </label><br/>Marketing  --Research 
<br/><br/><label>Dewey Class. No.: </label>658.83   / QUE