TY  - BOOK
AU  - Porter, Michael E.
TI  - Competitve advantage: Creating and sustaining superior performance
SN  - 0743260872
U1  - 658 20
PY  - 1985///
CY  - New york
PB  - Free press
KW  - competition
KW  - Industrial management
N1  - Content

Introduction 

Chapter 1 Competitive strategy: The core concepts

Chapter 2 The value chain and competitive advantage

chapter 3 Cost advantage 

Chapter 4 Differentiation 

Chapter 5 Technology and Competitive advantage

Chapter 6 Competitor selection 

Chapter 7 Industry segmentation and competitive advantage 

Chapter 8 Substitution 

Chapter 9 Interrelationships among business units

Chapter 10 Horizontal strategy 

Chapter 11 Achieving interrelationships

Chapter 12 Complementary products and competitive advantage 

Chapter 13 Industry scenarios and competitive strategy under uncertainty 

Chapter 14 Defensive strategy

Chapter 15 Attacking an industry leader; Includes Bibliography and index
ER  -