Porter, Michael E. <br/><br/>
Competitve advantage /  Creating and sustaining superior performance 
Michael E. Porter 
 - New york :  Free press,  c1985 
 - xxiv, 557 p. :  ill. ;  24 cm. 
<br/><br/> Content<br/><br/>Introduction <br/><br/>Chapter 1 Competitive strategy: The core concepts<br/><br/>Chapter 2 The value chain and competitive advantage<br/><br/>chapter 3 Cost advantage <br/><br/>Chapter 4 Differentiation <br/><br/>Chapter 5 Technology and Competitive advantage<br/><br/>Chapter 6 Competitor selection <br/><br/>Chapter 7 Industry segmentation and competitive advantage <br/><br/>Chapter 8 Substitution <br/><br/>Chapter 9 Interrelationships among business units<br/><br/>Chapter 10 Horizontal strategy <br/><br/>Chapter 11 Achieving interrelationships<br/><br/>Chapter 12 Complementary products and competitive advantage <br/><br/>Chapter 13 Industry scenarios and competitive strategy under uncertainty <br/><br/>Chapter 14 Defensive strategy<br/><br/>Chapter 15 Attacking an industry leader  
<br/><br/>Includes Bibliography and index  
<br/><br/><label>ISBN: </label>0743260872 
<br/><br/><label>Subjects--Topical Terms: </label><br/>competition<br/>Industrial management
<br/><br/><label>Dewey Class. No.: </label>658  / POR