Internet marketing :  building advantage in the networked economy / 
Rafi A. Mohammed . . . [et al.] 
 - 2nd edition. 
 - Boston :  McGraw-Hill/Irwin MarketspaceU,  c2004. 
 - xxxi, 743 p. :  ill. ;  27 cm. 
<br/><br/> Contents;<br/><br/>Part I: Introduction to internet marketing <br/>1. Framing the market opportunity <br/>2. Framing the market opportunity<br/><br/>Part II: Marketing strategy <br/>3. Marketing strategy in internet marketing <br/><br/>Part III: Designing the customer <br/>4. Customer experience <br/><br/>Part IV: Crafting the customer interface <br/>5. Customer interface <br/><br/>Part V: Designing the marketing program <br/>6. Customer relationships <br/>7. Product <br/>8. Pricing <br/>9. Communication <br/>10. Community <br/>11. Distribution <br/>12. Branding <br/>13. Designing the marketspace matrix <br/>14. Designing the marketing program for "The Lord of the rings"<br/><br/>Part VI: Leveraging customer information through technology <br/>15. Customer information systems <br/><br/>Part VII:Evaluating the marketing program <br/>16. Metrics <br/><br/> 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780072538427 0072538422 (alk. paper)  
<br/><br/><label>LCCN: </label>2002043195 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Internet marketing.
<br/><br/><label>Dewey Class. No.: </label>658.84  / INT