TY  - BOOK
AU  - Zikmund,William G.
TI  - Business research methods
SN  - 9780030258176
U1  - 658.403072 21
PY  - 2000///
CY  - Fort Worth, TX
PB  - Dryden Press
KW  - Management
KW  - Research
KW  - Business
N1  - Contents;

Part I: Introduction 
1. The role of business research 
2. Information systems and knowledge management 
3. Theory building 
4. The research process: An overview 
5. Ethical issues in business research 

Part II: Beginning stages of the research process 
6. problem definition and the research proposal 
7. Exploratory research and qualitative analysis 
8. Secondary data 

Part III: Research methods for collecting primary data 
9. Survey research: An overview 
10. Survey research: Basic methods of communication with respondents 
11. Observation methods 
12. Experimental research 

Part IV: Measurement concepts 
13. Measurement and scaling concepts 
14. Attitude measurement 
15. Questionnaire design 

Part V: Sampling and fieldwork
16. Sample designs and sampling procedures 
17.Determination of sample size: A review of the statistical theory
18. Fieldwork 

Part VI: Data analysis and presentation 
19. Editing and coding: Beginning to transform raw data into information 
20. Basic data analysis: Descriptive statistics 
21. Univariate analysis
22. Bivariate analysis: Tests of difference 
23. Bivariate analysis: Measures of association 
24. Multivariate analysis 
25. Communicating research results: Report, representation, and follo-up

Part VII: Cases 

Part VIII: Video cases and video research projects 

; Includes bibliographical references and index
UR  - http://www.loc.gov/catdir/enhancements/fy1514/99064499-b.html
UR  - http://www.loc.gov/catdir/enhancements/fy1514/99064499-d.html
UR  - http://www.loc.gov/catdir/enhancements/fy1514/99064499-t.html
ER  -