TY  - BOOK
AU  - Allen W. Bruce 
AU  - Weigelt, Keith
AU  - Mansfield, Edwin
AU  - Doherty, Neil A.
TI  - Managerial economics : : Theory, applicaions, and cases / 
SN  - 9780393120059
U1  - 338.5024658 22
PY  - 2013///
CY  - New York, London
PB  - W.W. NORTON, 
KW  - Economic management
KW  - Economics
N1  - PART 1. THE NEED FOR A GUIDE 
Chapter 1. Introduction. 

PART 2. THE NATURE MARKETS 
Chapter 2. Demand theory 

Chapter 3. Consumer behavior and rational choice

Chapter 4. Estimating demand functions 

PART 3. PRODUCTION AND COST
Chapter 5. Production theory

Chapter 6.The analysis of costs

PART 4. MARKET STRUCTURE AND SIMPLE PRICING STRATEGIES 
Chapter 7. Perfect competition

Chapter 8. Monopoly and monopolistic competition

PART 5. SOPHISTICATED MARKET PRICING  
Chapter 9. Managerial use of price discrimination

Chapter 10. Bundling and intrafirm pricing 

PART 6. THE STRATEGIC WORLD OF MANAGERS 
Chapter 11. Oligopoly

Chapter 12. Game theory

Chapter 13. Auctions 

PART 7. RISK, UNCERTAINTY, AND INCENTIVES 
Chapter 14. Risk analysis

Chapter 15. Principal-agent issues and managerial compensation
 
Chapter 16. Adverse selection 
; Includes index
ER  -