TY  - BOOK
AU  - Herle, Mariet.
AU  - Rustema,  Carine.
TI  - Coperate communication worldwide
SN  - 9001406017
U1  - 658.45 20
PY  - 2005///
CY  - Netherlands
PB  - Wolters-Noordhoff
KW  - Communication
N1  - Contents

Chapter 1 The communication of the organisations
Introductory Case:Subway restaurant chain and child obesity
What is the book about?
What is this book not about
Related terms
Goals of an organisation

Chapter 2 Global aspects of cooperate communication
Globalization
New media and the new economy
Cival society
Global activities
Cross cultural communication 

Chapter 3. Communication theory
 General communicvation theories
Behavioural change theories
Mass media theories
Crtical theories and cltural sturdies
Jobs

 Chapter 4.  Corporate communication and corncern communication
What is coperate communication
Planning coperate communication
Image policy
Identity structure brand policy and house
Issue management

Chapter 5 Marketing communication
Defination
The market :segmented target group
The products :brand
Instruments
Jobs

Chapter 6  Internal communication
What is internal communication
The importance of internal comunication
Internal target group
Different types of internal information
Jobs

Chapter  7.Srategy and planning
What is strategy?
Communication in relation to management  instrument
Corperate communication from joints points departure
The communication crossing
Writing communication plan
Chapter 8 Organisation of communication
Communication department in an organization
Hiring a communication agency
The briefing
Jobs

Chapter 9.  Media and other tools
Motor show
The media as a product
Media and compentition
Media and concentration
Media planning






; includes bibliographic references and index(p.246 -248)
ER  -