TY - BOOK AU - How,R.Brian TI - Marketing fresh fruits and vegetables SN - 0442004508 U1 - 635.0688 20 PY - 1991/// CY - New York PB - Van Nostrand Reinhold KW - Fruit KW - Marketing KW - Vegetables N1 - CONTENTS Part 1: markets, sources and the marketing system The U.S market for food The U.S market for fresh fruits and vegetables Sources of fresh fruits and vegetables e.tc Part 2: The marketing environment market information: agricultural statistics, grading and inspection, market news and other information sources Market prices and price analysis cooperative marketing Marketing orders e.tc Part 3: Marketing operations and firms international trade shipping point operations and firms long distance transportation e.tc Part 4: Epilogue Future prospects; Includes bibliographical references and index ER -