Marketing fresh fruits and vegetables /
R. Brian How.
- New York : Van Nostrand Reinhold, c1991.
- xiv, 357 p. : ill., maps ; 24 cm.
CONTENTS
Part 1: markets, sources and the marketing system The U.S market for food The U.S market for fresh fruits and vegetables Sources of fresh fruits and vegetables e.tc
Part 2: The marketing environment market information: agricultural statistics, grading and inspection, market news and other information sources Market prices and price analysis cooperative marketing Marketing orders e.tc
Part 3: Marketing operations and firms international trade shipping point operations and firms long distance transportation e.tc