TY  - BOOK
AU  - Baran,Stanley J.
TI  - Introduction to mass communication: media literacy and culture 
SN  - 9780077286408 (pbk. : alk. paper)
U1  - 302.23 22
PY  - 2010///
CY  - New York
PB  - McGraw-Hill
KW  - Mass media
KW  - Mass media and culture
KW  - Media literacy
N1  - Contents;

Part one: Laying groundwork 
1. Mass communication, culture, and media literacy 
2. The evolving mass communication process

Part two: Media, media industries, and media audiences 
3. Books 
4. Newspapers 
5. Magazines 
6. Film 
7. Radio, recording, and popular music 
8. Television, cable, and mobile video 
9. Video games 
10. The internet and the world wide web 

Part three: Supporting industries 
11. Public relations 
12. Advertising 

Part four: Mass-mediated culture in the information age 
13. Theories and effects of mass communication 
14. Media freedom, regulation, and ethics 
15. Global media 


; Includes bibliographical references and index
ER  -