TY  - BOOK
AU  - Lamb, Hair 
AU  - Mcdaniel
TI  - Test bank: Marketing 
SN  - 0324318545
U1  - 658 22
PY  - 2006///
CY  - Asia
PB  - Thomas South-Western, 
KW  - Marketing
N1  - Table of Contents

PART ONE  THE WORLD OF MARKETING 
Chapter 1 An overview marketing 
Chapter 2 Strategic planning for competitive advantage 
Chapter 3 Social responsibility, ethics and marketing environment 
Chapter 4 Development a global vision

PART TWO ANALYZING MARKETING OPPORTNITIES 
Chapter 5 Consumer decision making 
Chapter 6 Business marketing 
Chapter 7 Segmenting and targeting markets 
Chapter 8 Decision support systems and market research 

PART THREE PRODUCT DECISIONS
Chapter 9 product concepts 
Chapter 10 Developing and managing products 
Chapter 11 Services and Nonprofit organization marketing 

PART FOUR DISTRIBUTION DECISIONS
Chapter 12 Marketing channels and supply chain management 
Chapter 13 Retailing

PART FIVE PROMOTION DECISIONS 
Chapter 14 Integrated marketing communications 
Chapter 15 Advertising and public relations
Chapter 16 Sales promotion and personal selling

PART SIX PRICE DECISIONS
Chapter 17 Pricing concepts 
Chapter 18 Setting the right price 

PART SEVEN TECHNOLOY-DRIVEN MARKETING 
Chapter 19 Internet marketing 
Chapter 20 Customer relationship management

ER  -