Test bank  Marketing  

 - 8th 
 - Asia :  Thomas South-Western,   c 2006. 
 -  vi, 675 p. :  28 cm. 
<br/><br/> Table of Contents<br/><br/>PART ONE  THE WORLD OF MARKETING <br/>Chapter 1 An overview marketing <br/>Chapter 2 Strategic planning for competitive advantage <br/>Chapter 3 Social responsibility, ethics and marketing environment <br/>Chapter 4 Development a global vision<br/><br/>PART TWO ANALYZING MARKETING OPPORTNITIES <br/>Chapter 5 Consumer decision making <br/>Chapter 6 Business marketing <br/>Chapter 7 Segmenting and targeting markets <br/>Chapter 8 Decision support systems and market research <br/><br/>PART THREE PRODUCT DECISIONS<br/>Chapter 9 product concepts <br/>Chapter 10 Developing and managing products <br/>Chapter 11 Services and Nonprofit organization marketing <br/><br/>PART FOUR DISTRIBUTION DECISIONS<br/>Chapter 12 Marketing channels and supply chain management <br/>Chapter 13 Retailing<br/><br/>PART FIVE PROMOTION DECISIONS <br/>Chapter 14 Integrated marketing communications <br/>Chapter 15 Advertising and public relations<br/>Chapter 16 Sales promotion and personal selling<br/><br/>PART SIX PRICE DECISIONS<br/>Chapter 17 Pricing concepts <br/>Chapter 18 Setting the right price <br/><br/>PART SEVEN TECHNOLOY-DRIVEN MARKETING <br/>Chapter 19 Internet marketing <br/>Chapter 20 Customer relationship management<br/>  
<br/><br/><label>ISBN: </label>0324318545 9780324318548 
<br/><br/><label>Subjects--Topical Terms: </label>
<br/><br/><label>Dewey Class. No.: </label>658  / TES