TY  - BOOK
AU  - Robbins,Stephen P.
TI  - Business.today: the new world of business 
SN  - 0030313228
U1  - 650 21
PY  - 2001///
CY  - Fort Worth
PB  - Harcourt College Publishers
KW  - Industrial management
KW  - Study and teaching
KW  - Business enterprises
KW  - Business education
N1  - CONTENTS

Part I. Introduction. 
1. Welcome to Business Today. 
what is a business
why go into business
economic systems and the role of business
the role of business in the world today
what forms does business take?
e.tc

2. Contemporary Business Challenges and Opportunities. 
Globalization
entrepreneurship and small business 
the role of small business in the economy
Diversity
the changing world of business
e.tc

3. Keeping Business in Perspective. 
Business and the larger society
business and the social sciences
business and humanities
e.tc

Part II. Acquiring and Using Information. 
4. Monitoring the External Environment. 
the economic environment : factors and trends
The legal environment: gathering global data
e.tc

5. Internal Information Systems and Decision Making. 
Data vs Information
Information technology
Decision-making process
economic concepts shaping business decisions
e.tc

Part III. Building Relationships. 
6. Customers. 
customers: the reason business exists
listening and responding to the customer
understanding customer behaviour
e.tc

7. Employees. 
building a relationship
Human resource policies and practices
human resource planning
recruitment and selection
New employee orientation
e.tc

8. Suppliers. 
Supply chain management
channels of distribution
physical distribution
responsibilities to suppliers and distributors
summary
e.tc

9. Financial Sources. 
building financial relationships
why firms need funds
comparing equity and debt financing
e.tc

10. Other Stakeholders. 
labour unions
when agreement cannot be reached
responsibilities to unions
e.tc

Part IV. Providing Quality Goods and Services. 
11. Management and Coordination. 
Management
planning
organization structure and design
e.tc

12. Marketing Activities. 
marketing strategy
products and services
the new product development process
product life cycles
e.tc

13. Efficient Use of Financial Resources. 
accounting information
financial statements
financial ratio analysis
computer technology and accounting
e.tc

14. Production and Operations. 
the transformation process
the substitution of capital for labor
mass production vs mass customization
manufacturing vs services
e.tc 

15. Creating and Managing an E-Business. 
operating an e-business
choosing the degree of e-business
the evolution of e-business
e.tc


Part V. Building Your Business Career Portfolio.
what's a career
making career choices
assessing your personal strengths and interests
identifying market opportunities
e.tc
; Includes bibliographical references and indexes
UR  - http://www.loc.gov/catdir/enhancements/fy1212/00103807-d.html
UR  - http://www.loc.gov/catdir/enhancements/fy1212/00103807-t.html
ER  -