TY  - BOOK
AU  - Boone,Louis E.
AU  - Kurtz,David L.
AU  - Boone,Louis E.
TI  - Contemporary business 2006
SN  - 0324320892 (pkg. : text, audio CD, Info Trac)
U1  - 658 22
PY  - 2006///
CY  - Mason, OH
PB  - Thomson/South-Western
KW  - Management
KW  - Business
N1  - CONTENTS

Part 1: Business in a global environment
chapter 1: business: 2006 and beyond
chapter 2: business ethics and social responsibility
chapter 3: economic challenges facing global and domestic business
chapter 4: competing in global markets

Part 2: Starting and growing your business
chapter 5: options for organizing small and large businesses
chapter 6: starting your own business: The entrepreneurship alternative
chapter 7: electronic commerce: the internet and online business

Part 3: Management: empowering people to achieve business objectives
chapter 8: management, leadership, and the internal organization
chapter 9: human resource management, motivation, and labor -management relations
chapter 10: improving performance through empowerment, teamwork, and communication
chapter 11: production and operations management

Part 4: Marketing management
chapter 12: customer-driven marketing
chapter 13: product and distribution strategies
chapter 14: promotion and pricing strategies

Part 5: Managing technology and Information
chapter 15: using technology to manage information
chapter 16: Understanding accounting and financial statements

Part 6: Managing financial resources
Chapter 17: financial management and institutions
chapter 18: financing and investing through securities markets
; New ed. of: Contemporary business. 11th ed. 2005; Accompanied by: Audio chapter reviews / scripts by Fernando Rodriguez ; narration by Nancy James and Paul Bailey; Includes bibliographical references and indexes
ER  -