TY  - BOOK
AU  - Pintel,Gerald
AU  - Diamond,Jay
TI  - Retailing
SN  - 0137774907
U1  - 658.87 22
PY  - 1971///
CY  - Englewood Cliffs, N.J.
PB  - Prentice-Hall
KW  - Retail trade
KW  - Management
N1  - Contents;

1. The nature of retailing 
2. Franchising 
3. Store location and layout 
4. Store organization 
5. The management of personnel 
6. The buying function 
7. Resident buying offices 
8. Merchandise pricing 
9. Merchandise handling 
10. Advertising 
11. Promotional activities 
12. Display 
13. Salesmanship 
14. Merchandise and expenses
15. Accounting concepts 
16. Research 
17. Electronic data processing 

; Includes bibliographies
ER  -