TY  - BOOK
AU  - McGuigan,James R.
AU  - Moyer,R.Charles
TI  - Managerial economics
SN  - 0314696660 :
U1  - 658.4 22
PY  - 1983///
CY  - St. Paul
PB  - West Pub. Co.
KW  - Managerial economics
N1  - PART I. INTRODUCTION 
Chapter 1. Managerial economics: Introduction and goals of the organization

PART II. TOOLS OF ANALYSIS
Chapter 2. Decision making under risk and uncertainty

Chapter 3. Classical optimization 

Chapter 4. Linear programming

Chapter 5. Econometrics 

PART II. DEMAND AND FORECASTING
Chapter 6. Theory of demand

Chapter 7. Business and economic forecasting

Chapter 8. Empirical estimation of demand

Chapter 9. Forecasting: additional topics

PART IV. PRODUCTION AND COST
Chapter 10. Theory of production 

Chapter 11. Theory of cost

Chapter 12. Empirical determination of production and cost functions 

PART V. PRICING
Chapter 13. Price and output determination: pure competition , monopolistic competition and monopoly

Chapter 14. Price and output determination: oligopoly

Chapter 15. Further topics in pricing

PART VI. LONG-TERM INVESTMENT 
Chapter 16. Capital budgeting and the cost of capital 

Chapter 17. Cost-benefit analysis and public sector management 

PART VII. REGULATION OF PRIVATE ENTERPRISE
Chapter 18. Market structure, conduct, and performance

Chapter 19. Government regulation and support of private business

Chapter 20. The problem of economic externalities

Chapter 21. Public utility regulation
; Includes bibliographies and index
ER  -